Many sites are designed using "tables" for layout. In fact, we used tables for many years before switching to Cascading Style Sheets for most page layouts.
Our sites not only look good, they also work well with the readers that convert text into voice for those who cannot read because of visual impairment or other issues.
This readability also extends to the robots that index the pages for the search engines. Using this type of design gives you the best chance of being accurately indexed by the search engines.
Our web design clients tend to be very happy with their web sites. Here are a few of the fundamental concepts that guide us as we design our sites.
As we mentioned on the previous page, we want you to help us craft a site that appeals to you and to your target audience. We ensure that the background of the pages doesn't interfere with the readability of the text, and we provide links on every page for easy site navigation.
One of the best reasons to choose Foster Web Services for your web design is our skill in crafting good content. We write content that is designed to connect with your target audience. A site for a skateboarding park will not be written in the same style as one for a real estate firm because the target audiences are far different.
Search engines such as Google and Yahoo are constantly refining the process by which they rank pages to determine which sites appear near the top of the search results for a given query.
We try to write pages that appeal to your human visitors as well as to the search engines, but we do not guarantee that you will be at or near the top of the list. Beware of any firm that promises a high ranking with the search engines - there are many disreputable design firms that use all sorts of trickery that can end up getting your site penalized in the search engine results.
We try to optimize the photos and artwork on your pages for the best tradeoff of small file size v/s high quality. Many design firms assume that everyone is now on a broadband connection to the internet. We understand that some of your potential customers might be accessing your site using a slower connection and we try to balance the visual appeal of the site and the speed with which the pages load.
Often, inexperienced designers will create pages that will fill the entire monitor that they are using with a column of text. If it's a laptop or a large, high resolution monitor, this forces everyone viewing the page with smaller monitors to scroll back and forth, left and right, until they become annoyed and give up.
We have always tried to keep the needs of the end-user of your site in mind. While we can't design for every mobile device, tablet and big-screen monitor on the market, we try to strike an appropriate balance that provides a good experience for every user.
Your pages will not be filled with the misspelled words, incorrect word usage or gross errors in punctuation that we see so often on the web. We always try to balance proper grammar with a positive, sales-oriented, conversational writing style that is appropriate for your target audience.
Our web pages are designed in accordance with accepted standards so that they will be usable in Opera, Firefox, Microsoft Internet Explorer and the other popular browsers.
The web has become the research tool of choice for most informed consumers today. The impression that your web site conveys is extremely important.
Before you select a web design firm, we encourage you to take a look at all these design aspects. Once you understand these principles, we think you will choose Foster Web Services for your web site design.